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what is seo

What is SEO?

Search Engine Optimization(SEO) is essential for growing an online business.  What is SEO, how it functions, and its ability to develop potential traffic for websites, is what every webmaster must know.

What is SEO?

Search engine optimization (SEO) is a set of norms for optimizing your website so that it can attain higher rankings in search engine organic results. SEO is a procedure to pursue an increase in the visibility of your website in search engines and earn additional traffic.

There are two main objectives of SEO

  • Let you acknowledge what the audience is looking for online in order for you to build specifically high-quality content to meet their purpose.
  • It supports you in making a website that search engines can locate, index, and comprehend its content. 

Moreover, ensuring good SEO customs is a “way to go” in increasing the quality of a website by making it user-friendly, faster, and easier to navigate.

Major Tasks:

  • Determine what users are looking for online that is relevant to your products and services
  • Make a user attractive content. 
  • Using expert SEO techniques as effective indicators to search engine crawlers and algorithms.

SEO is supposed to be an absolute structure as it is a complete process with a number of rules, a number of phases, and a set of reigns.

Why is SEO needed?

Today, the market is full of competitors.  SEO is the need of the hour due to the competitive market. 

SEO serves millions of users per day looking for a solution to their queries or for problem resolutions.

SEO supports you by providing a free targeted traffic approach from search results to your website, blog, or virtual store.

Significance of SEO:

  • Most of the search engine users (above 70%) click on one or more of the top 5 recommendations in SERPs (Search Engine Results Pages).  Your website is required to appear in one of the top positions, to benefit in gaining more audience for your website or potential customers to your online store.
  • SEO is not only to rank high on Google search results but improved SEO practices mean better user experience and functionality of a website.
  • Search engines are the reliability for the users and as your site ranks high for the keywords users search through, your website gets user trust. 
  • SEO supports your website promotion on Facebook, Instagram, twitter, and other social media as users once find your website by Google or Bing likely promote it on social media channels.
  • A search engine optimized website makes a significant difference as compared to a website without SEO of the same product.  SEO optimized website will get more customer attraction and ultimately will support in generating more sales.

Search Engine Optimization (SEO) as Your Website Necessity

Support in establishing your brand

Mostly, branding is considered a conventional marketing method while SEO is the completely digital way of marketing but actions are the same.  Assess the methods required in site optimization, the elements are alike. You are required to make content that suits the audience’s concerns.  Afterward, try ways to obtain links to that content from other sites.  For this purpose, you can choose keywords suitable and make content in accordance with your product/service.  This will energize your online presence with respect to your product/service — and will support you to develop it with your target viewers.

More audience is the reward for an optimized website

Apparently, the objective of SEO optimization is to enhance the ranking of your website in search results.  More importantly, the target is to attract more traffic — to be transformed into customers and leads


Why pay for ad space when you are served with SEO.  Ad-supported websites are shown on top of the first page of search results as well as organic searched websites are also shown along with ad-supported sites without paying a cent for ranking.  Ad-supported sites are shown for a specific time as per the agreement.  On the other hand, organically managed sites stay as long as maintained organically. 

Search Engine Optimization is intricate, at times challenging when you are involved in local SEO where competition is quite hard.

Most of the small businesses look for SEO within their area as they require survival in stiff market competition. 

Strategy, analysis, and endurance is required to obtain an outcome that you require with search engine optimization

It will support you in promoting your reliability, enhancing traffic, and increasing your online appearance.

SEO is a smart way to enhance the target user experience with your product.  User-required content is key to your successful position in the market and your business will become a helpful resource for the target customers.  SEO supports social media promotions of your product services as SEO is a vital part of digital marketing services.

Conclusively, working on your site optimization will provide you to easily monitor and assess your target objectives —you’ll be effectively managing your digital marketing budget.

SEO is the best way to reach your marketing goals and this is the answer to why you and your website need search engine optimization.