Social Media Marketing Platforms

Social Media Marketing

Reaching out to customers in a competitive market is not an easy task.  Social media has played an important role in reaching out to new customers and has emerged as the most appropriate and demanding channel to attract customers.  You can locate customers for various enterprises on social media.  There are various social media platforms available, it might get difficult for you to select the right one for your business.

There might be a consideration or desire to use all social media platforms, but as a matter of fact, some social media platforms are more appropriate for marketing than others.  You have to make sure that you are using a suitable platform by assessing your focused audience.  This is how you can make your drive more effective in relation to customer approach, conversion, and returns.

Social Media Marketing Platforms


Facebook has almost 3 billion active monthly users, making it the number one choice.  Ads Manager Service by Facebook provides you the opportunity to create ads that target users as per their gender, age, location, relationship status, interests, education, device usage, purchasing behavior, etc.  Every company has a Facebook page, just make sure that you regularly keep your Facebook page updated.

Through Facebook marketing, you can send a targeted message to encourage your audience to take specific actions like buying your product, reading your blogs, referring to a friend, etc.  Also, you can use your social pages to engage customers directly through a status update, messaging, uploading photos, or videos.


Twitter has an average of 217 million daily active users.  It is a fast-moving platform, users go on Twitter to get updated, and the latest information.  This makes Twitter a platform that suits companies publishing original content regularly.  Twitter is a great platform for its users to share links to pages and blog posts.  Sharing informative and useful content from other sources will make a good reputation for your business.


LinkedIn is known as a social networking platform for experts.  You can use it to update your customers on your business, recruit new team members, and connect with industry partners. Since it’s a professional network, it makes the best choice for B2B social media marketing. Forbes ranks it as the best platform for generating leads, and it accounts for 46% of the social media traffic that generates on company websites for B2B firms.


Instagram is a platform that visually attracts the audience.  It is not a text-rich platform.  Instagram allows links within the posts.  Instagram is said to be the best source that allows your business to reach its audience through photos and videos.  You can post product pictures in use and ask your followers to share the same.

Hashtags by Instagram are another good source for marketers to capture a broader audience, through Instagram stories or Instagram video features.  Instagram also offers advertising choices for businesses and they are accessible through Facebook.


YouTube has over 2 billion active users.  YouTube is the best social media source to create tutorials and presentations.  If your firm is competent in making its content, YouTube is the best platform for user connection.  You can also use YouTube to host videos to be put on your site. Visual content is a powerful source for attracting visitors.


Pinterest has over 431 million monthly active users.  Pinterest is a social medial platform for product sharing.  Pinterest significantly supports businesses to have their products purchased.  Pinterest is important for eCommerce businesses.  For promotions, you can upload photos with precise descriptions and links to your product page.  Having built-in product promotion features, Pinterest is said to be the easy and responsive support for businesses.  It also provides marketers a smooth and easy way for guiding traffic to their product pages and engaging prospective customers.


For run-time upgrades and fostering events, Snapchat is the best platform.  For businesses that require to promote a product launch, conference, or seminars, Snapchat is a good source for them to promote video/photo posts for 24 hours.

It provides geotags (custom/branded) for marketers to promote events in specific areas for a certain period.  It is a famous platform for the younger audience, specifically students.

Snapchat has 319 million daily active users.


The social media platform TikTok is reported to have 1 billion monthly active users worldwide.

This social media channel supports businesses through viral trends and shows your business scenario.  It shares with the users’ short videos for multiple purposes.  These videos might be media promotions, tutorials, creative tips, etc.  TikTok also supports businesses with its advertising features for product/service promotion.

It is significant to have an updated strategy.  This requires constant assessment of your struggle.  With a regular view of your social media activity, you get a real and accurate view of your efforts.  This audit and assessment of your efforts refine your performance and you change your crusade accordingly.  This continuous social media evolution provides better and refined options to compete in a challenging digital marketing world.

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