In the world of advertising these days, it is not enough just to have a website for your company. With the explosion of smart phones and tablets, businesses realized they would have to build another website. A mobile website was a must in order to be accommodated on those devices because the original websites’s script was not compatible with different screen sizes; pictures, videos and text becomes distorted and unreadable. And, if that’s not enough, you had to build two types of platforms: one for iphone/ipads and one for android based devices. That’s three different management systems in which one company had to keep up. That is time consuming and can be a little confusing, but if you want your customers to have easy access to you, that is what is required. Finally, technology has caught up with demand. The new kid on the block of web building is called Responsive Web Design (RWD).
RWD is the latest way to build one website with special coding (in layman’s terms) that allows the site to adjust itself depending on what device accesses it. Not only is it economical, it saves time for the administrator of the website to update the Content Management System only once instead of having to update and learning multiple platforms.
So why do it? The answer is quite easy; exposure on the internet. According to Jody Resnick, CEO of Trighton Interactive said in an interview, “Responsive websites simplify internet marketing and search engine optimization (SEO)…..they are easier for consumers to find than traditional or mobile sites because they come up higher in search engines’ rankings. In fact, Google recommends Responsive Web Design because having a single URL for desktop and mobile site makes it easier for Google to discover content and for Google’s algorithms to assign indexing proerties to content.” In other words, your chances of getting on the first page of Google are greater if your website is built with RWD technology.
How much does it cost? Altough Responsive Web Design is still in its early stages it is cost effective in the overall picture and, of course, the benefits of this technology are immense. If your website was built in 2010 or later, you really need to consider contacting a professional web design company to help you rebuild your site. You will not be disappointed and I assure you, in the long run it will save you time, money and headaches.
Necessity is the mother of invention and in the world of web technology, Responsive Web Design was born healthy and will thrive for quite a while; until his cooler, faster little brother is born and shows him up on the technology playground.